June 3, 2021
There is no denying that 2020 was a particularly tough year for the entire movie industry, from studios and exhibitors to the theater-going public. As we experience improving conditions, there are already exciting events on the big screen to celebrate. One of these is the relationship between KenCast and Iconic Events, a new company focused on providing a premium content over an advanced marketing platform that offers something for everyone. Through Iconic, KenCast will supply theaters its industry leading decoding device for live events.
Founded by leaders with decades of experience in the exhibition and entertainment industries, Iconic is dedicated to help transform Movie Theatres into “Entertainment Centers” and it is laser focused on the event cinema market, the fastest growing segment of the cinema industry. Iconic has formed relationships with some of the industry’s most recognized technology firms including a multi-year contract to deliver live and recorded content over the Digital Cinema Distribution Coalition’s pan-US network distribution platform.
This network is the first all-digital cinema network and it utilizes KenCast’s digital content distribution technology to ensure that exhibitors flawlessly receives theatrical content. KenCast’s decoders integrate into the KenCast cinema workflow where live events are centrally booked and managed. The KenCast CinemaPro, deployed in over 5,000 locations worldwide receives live feeds protected by FazztTM FEC and outputs to one or more KenCast decoders in a multiplex cinema.
Iconic Events plans to deliver a wide range of event cinema content, from live UFC fights and other live sporting events, concerts, faith-based and inspirational programs, and classic film bring backs to some of the world’s most beloved and popular anime title brands. To ensure its audience receives the highest quality experience at all its events, Iconic Events chose KenCast’s decoder.
KenCast President Henrik Axelsson remarked, “Live events and other alternative content has created incredible new experiences for theater goers. Whether music concerts, sporting matches and or other live content, KenCast is committed to delivering flawless events to cheering fans over both satellite and terrestrial networks. We believe Iconic Events provide a much needed and timely injection of new and exciting content to the silver screen. KenCast is proud to partner with Iconic providing the delivery and playback technology to fulfill their mission.”
About Iconic Events
ICONIC EVENTS is a distribution and marketing company that brings exciting programs to cinemas across North America placing fans at the center of everything we do. Founded by individuals with decades of experience across the entertainment industry, Iconic works with content rights holders and our theater partners to provide moviegoers an immersive big screen sight and sound experience from the best seat in the house. Working with some of the most recognized brands and the top names in sports, arts, & entertainment Iconic acquires, markets, and distributes world-class concerts, live sporting events, classic cinema, comedy, Inspirational films, popular lifestyle programs and much more. Our events are delivered to audiences in the ‘comfort and safety’ of their local movie theater where guests can relax and enjoy a wide range of entertainment, food and beverages at an affordable price.
About KenCast
Ahead of the pack in the delivery of valuable content since 1994, KenCast powers more than 2,000 networks on every continent around the globe, offering a single system for both satellite and terrestrial networks to enable end-to-end control of multicast valuable content to any number of sites. Its Fazzt digital delivery system is a sophisticated and widely used tool that securely manages content while continuously optimizing efficiency via bandwidth management software, prioritization and performance monitoring tools, compression and encryption technology. Visit www.kencast.com to learn more.
